Unlocking Profitability Through Smarter Marketing
Our Approach
- Understand: Building understanding around what is happening online and on mobile with our client’s customers, marketing, business, marketplace and competition.
- Plan: Based on this understanding, we identify opportunities and plan how to accelerate online sales and marketing performance in order for our clients to out-perform their competition.
- Deliver: Implementing the plan and delivering increased online sales and profitability that grows our client’s bottom line.
Retail Brand Asks: How do I innovate my product to be more desirable?
Tamir has a new e-cigarette brand that is looking to out-innovate the market and develop a product that has the edge over its competitors. I was asked how online technology can be used to help fuel product innovation. Here’s my answer: With modern production techniques and globalisation, producing a product is cheaper and faster today than it has ever been. …
Consultant Asks: How Can I Build Government Partnerships Using Digital?
Deborah has a start up consulting practice that specialises in helping companies expand into new markets by creating infrastructure, process, connections and more. I was asked how she could build government partnerships. Provide Useful content There is a wealth of information that the consulting practice could provide to small businesses that will give them an idea of what it will …
Healthcare Specialist Asks: How Can I get more traffic to my website?
Jill runs her own health care practice and she asked me to let her know how she can get more traffic to her site. I promptly fired up my analysis tools and evaluated the strengths and weaknesses of her current website setup. Here’s my response: I have run a general scan of the site and have discovered that it ranks …
Magazine Asks: How can we gain profile and stand out to our B2B customers?
I recently met a local magazine in London who asked me how they could gain profile and sales to their target B2B audience of media planners. Below is my response. Media buying agencies value innovation. When a media company develops an option for advertising that has never been done before (a media first), media agencies pay attention. A nice way …
How Can I Conduct Market Research On A Low Budget?
Online research is cheap and effective. Online research is a great tool for marketer’s to develop insight about their consumers or products in real-time and at an affordable cost. Traditionally market research has been conducted as a large exercise to validate a brand / product / business / marketing direction. Because of this it is easy to understand the need …
How Can I Find The Keywords To SEO My Website?
Fortunately there are many free and easy tools to use to identify keywords but to do so effectively it is important firstly to understand the two types of keywords: Long tail vs short tail Keywords for SEO Generic keyword – these are the most obvious ‘general keywords’ that describe the product or service with very little detail. Example generic …