Just Eat Drives User Generated Content With #SINGFORYOURSUPPER Campaign Social Campaign 0

Just eat have launched their #singforyoursupper social media campaign where contestants are invited to upload videos of themselves online singing about why they love takeaway! The campaign is heavily supported by online influencers who have been recruited for the campaign and are participating in #singforyoursupper.  These influencers are creating their own content to share with(…)

British Villains Are Always The Best – Jaguar Integrated Campaign Launches F-Type Coupe 0

Jaguar has just launched their #goodtobebad all star integrated campaign in the UK which originally broke in the US during Superbowl back in February.  The integrated campaign benefits from an all star lineup including Sir Ben Kingsley, Tom Hiddleston and Mark Strong – and Oscar-winning director Tom Hooper. Themed around British villains, the campaign has been(…)

10 Awesome Tools To Harness The Power Of Digital Influencers And Win The Influence War

10 Awesome Tools To Harness The Power Of Digital Influencers And Win The Influence War 0

Altimeter Principal Analyst, Brian Solis, states that the three main factors that can be used in strategic planning to measure digital influence are the following: reach, relevance and resonance or frequency.   There are three types of digital influencers driving the online market today. The first are bloggers or online journalists. This type of digital(…)

10 Amazing Real Time Marketing Success Stories And 10 Winning Tips From Global Brands

10 Amazing Real Time Marketing Success Stories And 10 Winning Tips From Global Brands

Real-Time marketing (RTM) is where a company basically rides with the popularity of an event, which already has the focus and attention of people. The key variables for this marketing strategy are timing, originality and relevance.   10 Best Case Studies Of Global Brands Doing Real-Time Marketing   Oreo: During the Super Bowl in 2013, Oreo’s(…)

Healthcare’s Digital Revolution: 6 Digital health trends shaking up the industry

The healthcare industry has undergone massive changes over the past few years due to advancements in technology, increasing consumer demands and policy updates. These elements have caused a digital disruption, forcing big pharmaceutical companies to adapt to new workflows and strategies.   What are the 6 big opportunities for digital healthcare? Wearables and real-time monitoring(…)

[Video Reviews] The 10 Best Marketing Automation Tools And Winning Techniques

[Video Reviews] The 10 Best Marketing Automation Tools And Winning Techniques

For businesses that lack manpower, marketing automation tools serve as a great solution. The right applications can boost productivity and efficiency. For example, imagine sending out an email to 2,000 customers one by one. Even with a template, that could take all day. The reality is for whoever is sending out the big batch of(…)

Supercharged Digital Disruption: How You Can Win With The Champions And Build A Leading Disruptive Business

Supercharged Digital Disruption: How You Can Win With The Champions And Build A Leading Disruptive Business

What does Facebook, the iPod and Tesla have in common? They are all winning forms of digital disruption. In a nutshell it’s leading edge Game changing stuff that goes against traditional mindsets in life and business practice. Anyone can be disruptive if they have the right winning mindset…   So what does it take to(…)