Welcome to Eureka Engine - Empowered Thinking For An Age Of Disruption.
If your business wants long term growth you need loyal customers and not one-time purchasers. Keeping loyal customers is 5 times easier than recruiting new ones but keeping an existing customer needs a different approach. Here are some top tips to driving customer loyalty: 1. Stop Hard Selling – They already bought it! Existing customers(…)
Yes you heard that right – Mcvities have launched an all out assault against cookies. It’s a clever pun designed to reassert the brand origins of Mcvities biscuits which are of course British (where cookies are called biscuits!). With Mcvitie’s Chrome Extention you can literally delete the cookies from your computer so you can no(…)
According to A recent survey, 80% of consumers agree that on an overall basis, experience is the #1 factor in weather they purchase a product or service. The big problem is that customers think that under 30% of their experiences are unique or enticing. Key Factors in Customer Experience Not Being Innovated: 1. Operational Structure.(…)
Just eat have launched their #singforyoursupper social media campaign where contestants are invited to upload videos of themselves online singing about why they love takeaway! The campaign is heavily supported by online influencers who have been recruited for the campaign and are participating in #singforyoursupper. These influencers are creating their own content to share with(…)
Jaguar has just launched their #goodtobebad all star integrated campaign in the UK which originally broke in the US during Superbowl back in February. The integrated campaign benefits from an all star lineup including Sir Ben Kingsley, Tom Hiddleston and Mark Strong – and Oscar-winning director Tom Hooper. Themed around British villains, the campaign has been(…)
Schwarts just launched this brilliant interactive poster that people can touch and play the piano through! As part of ‘The Sound Of Taste’ campaign, they have used a new type of ink technology to turn a poster into a playable instrument to provide an immersive and interactive experience to the audience. People wanting to play(…)
Altimeter Principal Analyst, Brian Solis, states that the three main factors that can be used in strategic planning to measure digital influence are the following: reach, relevance and resonance or frequency. There are three types of digital influencers driving the online market today. The first are bloggers or online journalists. This type of digital(…)