• Diet Coke ditches its Hunk and tells women to Regret Nothing in latest campaign

    Coca-Cola has launched an ad campaign for its Diet Coke brand as it looks to encourage women to embrace their impulsive side. “For over three decades Diet Coke has continued to reflect the evolving role of women in society through its advertising, and has always celebrated and championed the positive impact and roles women play” said Bobby Britain,marketing(…)

  • Kleenex to turn tissues into kisses for new ad campaign

    Kleenex to turn tissues into kisses for new ad campaign

    Kleenex, the UK’s biggest tissue brand, says it hopes the multimillion pound‘Kleenex Kiss‘ campaign, which encourages consumers to kiss a Kleenex tissueand then hand it over as a gift to a loved one, will go viral. Seven adverts will feature different people sharing kissed tissues tagged withintimate and uplifting messages in a gesture the brand(…)

  • Report: 5 Global Customer Megatrends In Retailing for 2015

    Report: 5 Global Customer Megatrends In Retailing for 2015

    Deloitte have just published their global powers of retailing report. This year’s report focuses on the theme of “embracing innovation,” and looks at the retail trends for 2015 as well as retailers creatively utilizing innovations to address the disruptive changes currently impacting the marketplace. The summary of those trends are: Travel retailing Companies such as(…)

  • 5 pillars of B2B2C Customer Experience Optimisation

    5 pillars of B2B2C Customer Experience Optimisation

    More and more B2B organizations are following their B2C peers to have a higher focus on customer experience (CX) but the techniques and focus are markedly different. A recent research piece by Temkin Group’s shows that CX strongly correlates with loyalty which is critically important to B2B companies because the loss of a few customers(…)

Latest Marketing

10 Awesome Tools To Harness The Power Of Digital Influencers And Win The Influence War

10 Awesome Tools To Harness The Power Of Digital Influencers And Win The Influence War 0

Altimeter Principal Analyst, Brian Solis, states that the three main factors that can be used in strategic planning to measure digital influence are the following: reach, relevance and resonance or frequency.   There are three types of digital influencers driving the online market today. The first are bloggers or online journalists. This type of digital(…)

More

10 Amazing Real Time Marketing Success Stories And 10 Winning Tips From Global Brands

10 Amazing Real Time Marketing Success Stories And 10 Winning Tips From Global Brands 0

Real-Time marketing (RTM) is where a company basically rides with the popularity of an event, which already has the focus and attention of people. The key variables for this marketing strategy are timing, originality and relevance.   10 Best Case Studies Of Global Brands Doing Real-Time Marketing   Oreo: During the Super Bowl in 2013, Oreo’s(…)

More

More Marketing Strategy

Recent Branding