• The 5 Types Of E-commerce Shopper You Need To Cater Your Customer Experience To

    The 5 Types Of E-commerce Shopper You Need To Cater Your Customer Experience To

    Neilsen Norman group just published a report outlining the five different types of e-commerce shopper that they have identified. According to the report, the types are:   The Product Focused Consumer – this customer is very clear about what they want and they are goal orientated. They want to get into the site, make the(…)

  • 4 major Tech Trends That Disrupting Consumer Behaviour

    4 major Tech Trends That Disrupting Consumer Behaviour

    Salesforce just compiled a report outlining the key trends that are changing and interrupting consumer behaviour. The report outlines the trends as they see them…   The Collaborative Economy – In the future consumers will co-own the creation and innovation of products and services. The so-called collaborative economy will win.   The Connected Consumer–only 30%(…)

  • Inspiration For Your Social Strategy: 10 Key Philosophies Of Global Social Media Leaders

    Inspiration For Your Social Strategy: 10 Key Philosophies Of Global Social Media Leaders

    Some of the world’s top #social media experts have laid bare their winning insights in some inspiring quotes. Some of these tips may seem very simple but when you really think about them you will realise that often brands and businesses lose their focus and their ability to get the basics right… Guy Kawasaki – If(…)

  • Loyal Customers: 3 Simple Winning Ways Which You Can Build Long Term Sustained Sales Growth

    Loyal Customers: 3 Simple Winning Ways Which You Can Build Long Term Sustained Sales Growth

    If your business wants long term growth you need loyal customers and not one-time purchasers. Keeping loyal customers is 5 times easier than recruiting new ones but keeping an existing customer needs a different approach. Here are some top tips to driving customer loyalty: 1. Stop Hard Selling – They already bought it! Existing customers(…)

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15 Tools to Collaborate With Customers & CrowdSource Your Marketing

15 Tools to Collaborate With Customers & CrowdSource Your Marketing 0

Research and development consumes the top resources that companies are careful not to waste: time, manpower and money. Crowdsourcing is great for business because it gets the audience involved. It allows you to directly go the source (audience) for solutions instead of taking the long way around. As a result, less testing is needed and(…)

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[Video Reviews] The 10 Best Marketing Automation Tools And Winning Techniques

[Video Reviews] The 10 Best Marketing Automation Tools And Winning Techniques 0

For businesses that lack manpower, marketing automation tools serve as a great solution. The right applications can boost productivity and efficiency. For example, imagine sending out an email to 2,000 customers one by one. Even with a template, that could take all day. The reality is for whoever is sending out the big batch of(…)

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Supercharged Digital Disruption: How You Can Win With The Champions And Build A Leading Disruptive Business

Supercharged Digital Disruption: How You Can Win With The Champions And Build A Leading Disruptive Business 0

What does Facebook, the iPod and Tesla have in common? They are all winning forms of digital disruption. In a nutshell it’s leading edge Game changing stuff that goes against traditional mindsets in life and business practice. Anyone can be disruptive if they have the right winning mindset…   So what does it take to(…)

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