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Just Eat Drives User Generated Content With #SINGFORYOURSUPPER Campaign Social Campaign

Just eat have launched their #singforyoursupper social media campaign where contestants are invited to upload videos of themselves online singing about why they love takeaway! The campaign is heavily supported by online influencers who have been recruited for the campaign and are participating in #singforyoursupper.  These influencers are creating their own content to share with(…)

British Villains Are Always The Best – Jaguar Integrated Campaign Launches F-Type Coupe

Jaguar has just launched their #goodtobebad all star integrated campaign in the UK which originally broke in the US during Superbowl back in February.  The integrated campaign benefits from an all star lineup including Sir Ben Kingsley, Tom Hiddleston and Mark Strong – and Oscar-winning director Tom Hooper. Themed around British villains, the campaign has been(…)

Schwartz Hacks Paper With Playable Poster That Pairs With Mobile Via Bluetooth

Schwarts just launched this brilliant interactive poster that people can touch and play the piano through! As part of ‘The Sound Of Taste’ campaign, they have used a new type of ink technology to turn a poster into a playable instrument to provide an immersive and interactive experience to the audience. People wanting to play(…)

10 Awesome Tools To Harness The Power Of Digital Influencers And Win The Influence War

Altimeter Principal Analyst, Brian Solis, states that the three main factors that can be used in strategic planning to measure digital influence are the following: reach, relevance and resonance or frequency.   There are three types of digital influencers driving the online market today. The first are bloggers or online journalists. This type of digital(…)