Latest Marketing Strategy

10 Awesome Tools To Harness The Power Of Digital Influencers And Win The Influence War

10 Awesome Tools To Harness The Power Of Digital Influencers And Win The Influence War 0

Altimeter Principal Analyst, Brian Solis, states that the three main factors that can be used in strategic planning to measure digital influence are the following: reach, relevance and resonance or frequency.   There are three types of digital influencers driving the online market today. The first are bloggers or online journalists. This type of digital(…)

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10 Amazing Real Time Marketing Success Stories And 10 Winning Tips From Global Brands

10 Amazing Real Time Marketing Success Stories And 10 Winning Tips From Global Brands 0

Real-Time marketing (RTM) is where a company basically rides with the popularity of an event, which already has the focus and attention of people. The key variables for this marketing strategy are timing, originality and relevance.   10 Best Case Studies Of Global Brands Doing Real-Time Marketing   Oreo: During the Super Bowl in 2013, Oreo’s(…)

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15 Tools to Collaborate With Customers & CrowdSource Your Marketing

15 Tools to Collaborate With Customers & CrowdSource Your Marketing 0

Research and development consumes the top resources that companies are careful not to waste: time, manpower and money. Crowdsourcing is great for business because it gets the audience involved. It allows you to directly go the source (audience) for solutions instead of taking the long way around. As a result, less testing is needed and(…)

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[Video Reviews] The 10 Best Marketing Automation Tools And Winning Techniques

[Video Reviews] The 10 Best Marketing Automation Tools And Winning Techniques 0

For businesses that lack manpower, marketing automation tools serve as a great solution. The right applications can boost productivity and efficiency. For example, imagine sending out an email to 2,000 customers one by one. Even with a template, that could take all day. The reality is for whoever is sending out the big batch of(…)

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