Welcome to Eureka Engine - Empowered Thinking For An Age Of Disruption.
Yes you heard that right – Mcvities have launched an all out assault against cookies. It’s a clever pun designed to reassert the brand origins of Mcvities biscuits which are … Read the rest
According to A recent survey, 80% of consumers agree that on an overall basis, experience is the #1 factor in weather they purchase a product or service.
The big problem … Read the rest
Schwarts just launched this brilliant interactive poster that people can touch and play the piano through!
As part of ‘The Sound Of Taste’ campaign, they have used a new type … Read the rest
Altimeter Principal Analyst, Brian Solis, states that the three main factors that can be used in strategic planning to measure digital influence are the following: reach, relevance and resonance or … Read the rest