Unilever’s UK Persil Campaign Highlights Kids Go Outdoors Less Than Inmates!

  Persil’s latest campaign tackles the sad and shocking truth that kids now spend the same time outdoors as maximum security prisoners in it’s latest iteration of it’s ‘Dirt is Good’ campaign. Following in the footsteps of other Unilever brands like Dove, Persil is trying to move its advertising towards actively participating in the world to make a positive […]

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